品牌设计 /  VI设计  /  品牌命名  /  吉祥物设计  /  包装设计


HIBABY is a brand of maternal and infant products, products have sold well in all domestic cities. Product range covers baby diapers, toddler pants, cotton soft towel, wet wipes, baby body-wash product, sanitary napkins and so on.

Designers take the  dot of the letter “i” in a shape of a heart, they create the heart shape as an abstract symbol which interprets correct choice.

Letters BABY interior design is a combination of irregular square, looks very design sense and unique brand recognition, conveys that each BABY is not the same individual. Thus the rigid interior and the logo of the round outline form a sharp contrast, transfer brand’s value outside soft inside strong.

Logo contour rounded processing, reflecting soft skin, fit the maternal and infant industry attributes. The font skeleton is upright and stable, expressing brand trust and stability, and implying the brand’s concept of technological innovation as the core competitiveness.



“Ocean core” is the core selling point of the product, therefore the designers choose the largest whale in nature as the prototype of the auxiliary pattern. By artistic treatment of whale wings, they hope to interpret traditional whale in a fresh manner.

The colors of the auxiliary pattern remain the brand colors — blue and pink. Blue is the same as the whale and its growing environment, symbolizing nature and environmental protection. Pink symbolises cute and love, which fits the attributes of maternal and infant industry.