What’s the mascot model?

Before going into any designs, designers always have a wide briefing process where they define mascot model. A  good model, in their opinion, should connect with brand’s marketing and it’s own property. At last, the fortune pig used as the mascot prototype.

Why is pig chosen as the mascot model?

First, This model is a symbol of good fortune and rich.

Second, pig is gentle and lovely，and it has a round appearance and an open affectionate heart, which mean happiness and healthy.

Last but not least, in china, pig plays an important role. People call pig the head of the six animals, while pig ranks at the end of the twelve Chinese zodiac signs, is the final role.