国网电宝

Branding  Mascot  

电宝,一个全新的高品质用电服务品牌。它为居民家庭和小微企业提供全方位、高品质、一体化的用电服务产品,解决客户一切与电相关的烦恼。

Dianbao, a new brand offers high quality electricity service. It provides comprehensive, high-quality and integrated electricity service products for households and micro enterprises, and solves all the troubles related to electricity for customers.

设计师创造了一款既独特又抽象的现代形象,吉祥物的创意来源设计意识电和萤火虫的联想。简洁利落的线条勾画出一个引领潮流的可爱角色。与此同时,在可爱的形象背后,设计用意是深厚的且丰富的。

· Electric电(Hair头发),以电为核心,自带电流,为千家万户送电,企业使命必达;

· Antenna天线(IP原型萤火虫的触须),智能化信号接收,可爱亲切的形象又自带科技感;

· 标志的颜色是绿色,源自国网绿,电宝绿代表活泼、绿色、安全。

Designers create a unique abstract modern image, the idea of mascot originates from the design awareness which relative to electricity & fire fly. it’s a pop cute character with simple line. meanwhile,  behind the cute image, its moral is profound and diverse.

· The hair look like electric, a core symbol of Dianbao who has its own current element, sends electricity to thousands of households, and aim to reach enterprise mission.

· The  antenna is modeled on the antennae of a firefly. It could receive Intelligent signal. Besides lovely and friendly image, it has own sense of science and technology;

· Standard color is green from the State Grid, which stands for lively, environmental and safe.