VI / Branding 
VI设计 品牌形象  

Founded in 2005, Honya Co. Ltd started with a vision to produce high quality products for the marine industry. After more than a decade, we now has one of the widest range of protein skimmers under the brand Reef Octopus, which is globally recognised by hobbyists and professionals alike for its product quality and reliability. In our effort to enhance the efficiency and reliability of our protein skimmers, we took the bold step to design and produce our own BLDC skimmer pumps, specifically engineered to meet the high demands of a protein skimmer. Consequently becoming the first skimmer manufacturer in the world to produce our skimmers and pump completely in-house.Started as a manufacturer of home aquarium protein skimmers, with the recognition of our product quality and efficiency in the market, we now also design and produce commercial skimmers for public aquariums and aquaculture projects.
Reef octopus旧形象已无法满足品牌当前发展阶段,为配合企业战略布局,幕恩与octo进行了深入的交流与沟通,最终决定将品牌升级与改造。幕恩对reef octopus品牌形象的诊断,旧形象造型太过复杂,不够简洁国际化,与其专业级产品并不相符,这局限了其全球扩张策略。针对OCTO的情况,幕恩对REEF OCTOPUS进行了全新规划与设计。
一、品牌标志更新,整体设计为圆形,象征着地球、珍珠、章鱼及人,同时代表OCTO首字O; 负形为章鱼剪影,环抱地球亦像人拥抱地球拥抱世界,代表了爱自然、爱大海、爱地球,象征着一种包容开放创新的思想理念;
二、字母的更新,由REEF OCTOPUS更新为OCTO,字体造型更加简洁大方稳重又具有现代科技感同时和标志遥相呼应,字体的设计更是巧妙的把O和C组合在一起,神似8爪鱼的剪影,亦像一个8字,代表着八爪鱼;