MYCUTE 萌芽可萌婴儿纸尿裤及拉拉裤包装设计

包装设计  /  LOGO / 品牌设计 / 品牌命名 / VIS 



MYCUTE is a high-end brand in China maternal an infant industry, which has a wide experience of research & development production of diapers. MYCUTE and its parent firm are exploring ways towards improvement of quality, safety and practicability. Due to this, MYCUTE is popular among city ladies from its launch. The product portfolios have been perfectly meeting various baby care requirements, such as diapers, toddler pants, cotton soft towel, baby washing liquid, baby antibacterial soap, baby body-wash product and so on.

MYCUTE concentrates on creating maternal and infant products.Throughout all the process, they mainly work from the following three raw materials from around the world, use the world’s top technology and the world’s top equipment, take the best storage on the market.Therefore, every diapers from MYCUTE is a competitive product. In their opinion, they aim to reach a target that while taking care of every baby, we will bring more love and joy to every family.



Nature Care series diaper is a new and upgraded product, aiming to bring more natural and comfortable experience to consumers. The creative team starts from the aspects of selling point refining, packaging naming, creative design, illustration, font design and confirmation process, hoping that packaging can generate empathy with consumers and directly stimulate consumers to buy.

Designers redesign letters in the child interest style, and cleverly use graffiti symbols, combine with fresh and clean colors, to bring consumers a strong intuitive feeling – clean and natural, innocent and child interest.