·Both the front and back sides of the scheme can be used as a front display, which is convenient for display and also can be displayed in all directions.

·The back side of the package is the product’s picture. Besides, we could focus on the product from the transparent window which is at the front side of the package, so that consumers intuitively feel the real texture of the product.

·We take modern simplicity style and business practicability values into account, and that’s why the shape of the window is designed to be square. 

·color triggers emotion and attract customers, this package keeps in step with the identity’s color palette. The main color black symbolizes nobility and science & technology. At the same time designers add blue on the hook and lining to indicate restrained elegance and young fashion. Beyond thatthis color scheme inherit brand’s culture and style.