MYCUTE is a high-end brand in China maternal an infant industry, which has a wide experience of research & development production of diapers. MYCUTE and its parent firm are exploring ways towards improvement of quality, safety and practicability. Due to this, MYCUTE is popular among city ladies from its launch. The product portfolios have been perfectly meeting various baby care requirements, such as diapers, toddler pants, cotton soft towel, baby washing liquid, baby antibacterial soap, baby body-wash product and so on.
MYCUTE concentrates on creating maternal and infant products.Throughout all the process, they mainly work from the following three aspects.select raw materials from around the world, use the world’s top technology and the world’s top equipment, take the best storage on the market.Therefore, every diapers from MYCUTE is a competitive product. In their opinion, they aim to reach a target that while taking care of every baby, we will bring more love and joy to every family.
Flushable wipes is a newly upgraded market segment product. Different from wipes, flushable wipes can wipe bacteria such as E. coli and Staphylococcus aureus. In addition, flushable wipes can be washed away in water, but wipes can’t.
According to the current market consumption habits, consumer cognition and product pain points, the main selling point of packaging is to erase bacteria. This is the inspiration for the design, The main illustration of the package depicts the erasure of “cute” bacteria. When customers get resonance from the product package, the concept of the brand manager can be successfully conveyed.